As Pride Month approaches, performative allyship by corporations is being scrutinized. Despite colorful marketing strategies, many companies have withdrawn support for LGBTQIA+ issues due to economic pressures and political climates. Statistics reveal that 25% of corporate donors to New York Pride have reduced or stopped their contributions, indicating a shift in alleged support. Conversely, community-driven initiatives such as LGBTQIA+ run bars and Queer Soup Night have stepped up, emphasizing authentic engagement and support for marginalized groups, showcasing resilience and joy amidst opposition.
As this year's Pride approaches, it's becoming increasingly clear whose allyship is genuine and whose support is merely a superficial show.
About "25 percent of corporate donors to New York Pride have canceled or scaled back their support, citing economic uncertainty and fear of retribution from the Trump administration."
Many of the corporations and businesses that proudly waved their Pride flags just a few years ago have quietly stuck them back in their corporate closets.
The New York-based Queer Soup Night has evolved into a national movement, showcasing the talents of LGBTQIA+ chefs while raising funds for various causes.
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