Sammontana celebrated National Ice Cream Day on July 20 with its official U.S. debut at Madison Square Park, offering free gelato and prizes. The event attracted large crowds, demonstrating the brand’s excitement in introducing authentic Italian gelato. The company donated 27 umbrellas to enhance visitor comfort. Its gelato, now available at Eataly, comes in six flavors. President Alberto Paderi expressed the significance of launching in the U.S. as a cultural bridge, emphasizing the personal connection to the brand and its Italian heritage.
In celebration of National Ice Cream Day on July 20, Italian gelato brand Sammontana made its official U.S. debut with a one-day-only event under the sun.
Sammontana is launching its signature Barattolino gelato tubs in six flavors: Almond Brittle, Hazelnut, Pistachio, Wild Cherry Vanilla, Salted Caramel, and Chocolate.
It's a privilege to introduce a brand that I grew up with to the American market. For Sammontana, it's a historic moment, since it's the first major step into North America.
It's not simply a launch, it's a bridge between cultures, he remarked.
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