I'm Donut? is a viral dessert shop specializing in Japanese nama donuts filled with cream. Launched in March 2022 in Nakameguro, it has expanded quickly, now boasting six locations, including a flagship store in Times Square. Founder Ryouta Hirako describes the New York location as a dream come true, aiming to reach a broader audience with the brand's eye-catching designs and viral appeal. The shop prioritizes the customer experience, from the fragrant aroma of freshly baked donuts to thoughtful packaging designed to keep the products intact.
When I set foot in the shop, the first thing I noticed... was the smell. It was a mix of sweet butter, nutty toasted flour, and tangy yeast...
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