Nusret Gökçe, popularly known as Salt Bae, recently closed his iconic Nusr-Et steakhouse in Beverly Hills after just four years of operation. This closure follows the earlier shuttering of his Las Vegas location in early 2025, reflecting a troubling trend for his restaurants. Gökçe's journey to fame began with a viral video showcasing his unique salt-sprinkling technique, leading to a rapid expansion of Nusr-Et globally. However, despite extravagant menu options like gold-coated steaks, the challenges Gökçe faces in maintaining profitability highlights the volatility of the dining industry.
Nusret Gökçe, known as Salt Bae, closed his Beverly Hills Nusr-Et location after four years, following a similar fate in Las Vegas, reflecting challenges in his steakhouse empire.
Despite the lavish menu including gold-coated steaks, Nusr-Et's abrupt closures indicate shifting fortunes for Salt Bae, who previously gained fame through viral videos.
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