Zohran Mamdani went from one percent in February polls to 56 percent by July, largely thanks to social media and a grassroots campaign. His efforts included using his multilingual skills to reach voters in their native languages, targeting underrepresented communities. Mamdani's campaign resonated with the needs and concerns of voters, particularly around affordability. A major post-election social media message detailed the diverse voter coalition and garnered over 5.7 million views, demonstrating the effectiveness of his outreach strategy. This approach contrasted with traditional campaigns focusing on a narrower voter base.
Zohran Mamdani surged from one percent in the polls in February to 56 percent by July, showing a successful grassroots campaign and social media strategy.
Mamdani's campaign mobilised a multicultural coalition by speaking directly to voters in their native tongue, effectively targeting those often ignored by mainstream campaigns.
Voters communicated increasingly through social media; Mamdani's campaign message gained 5.7 million views on X, highlighting his focus on diverse constituents.
Mamdani emphasized the significance of reaching out to new voters and focusing on broader concerns, revealing a shift from traditional campaigning strategies.
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