Barbara Corcoran approached her $3 million penthouse purchase with a heartfelt connection, believing she belonged there. Despite New York's volatile market, she anticipated a significant return on investment. By 2025, she decided to sell due to accessibility issues but still valued her renovations which enhanced her living experience. Corcoran's strategic renovations included repurposing the greenhouse, emphasizing her focus on usability. Even though she spent more than the projected selling price, she felt satisfied with her time spent there and her emotional investments in the property.
That's how I buy all of my homes. I have an emotional love affair with them. I walk in and I go, 'I belong here.'
New York is a crazy market. But one thing I know for sure is I will make a lot of money.
She figured she would enjoy her renovations and still command a reasonable price for the home once she was ready to move on.
Corcoran transformed the greenhouse into a more usable dining space, showcasing her strategic renovation approach.
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