"Peterson proposes that regular citizens should mobilize to turn Spirit into a democratically governed brand 'for the people,' which could go up against industry giants."
"In just two days since that first video was posted, Peterson has amassed tens of millions of views across his Spirit-related content on socials, created a website called www.letsbuyspiritair.com, and gotten nearly 150,000 people to commit their support to his plan."
"Peterson's proposition for Spirit Airlines is fairly simple: He wants the company to be run like the Green Bay Packers."
"The outpouring of interest in Peterson's plan shows just how fed up the American public is with the state of the airline industry."
Hunter Peterson, a voice actor, has long dreamed of starting an airline. Following Spirit Airlines' shutdown, he sees an opportunity to mobilize citizens to buy the airline. Peterson suggests that if 20% of U.S. adults paid an average fare of $30 to $40, they could collectively purchase Spirit Airlines. His idea is to run the airline democratically, similar to the Green Bay Packers. His social media campaign has gained tens of millions of views and nearly 150,000 supporters, reflecting public dissatisfaction with the airline industry.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]