European startups
fromAxios
4 months agoSouthwest Airlines ends free checked bags policy
Southwest Airlines will end its free checked bags policy, affecting customer experience and profitability.
Airlines often overbook flights, encouraging passengers to volunteer for later flights in exchange for compensation that can reach up to $4,000 and hotel stays.
According to a 2024 report from the World Travel & Tourism Council, global business travel has now surpassed pre-pandemic levels and was estimated to account for $1.5 trillion in spending last year alone.
I think it's due to the economic issues where money is uncertain. People still want to travel, and some have to for reasons they can't avoid, so they're inclined to find discounts.
"We've always had heart," said Barry Biffle, CEO of Frontier Airlines in a press release. "Some airlines are walking away from what travelers love, but we're running towards it. Think of this as the ultimate 'divorce your old airline' deal."
Staying connected in the skies is critical to today's passengers and through this limited-time complimentary wifi test, we are exploring opportunities to build upon our high-speed wifi offerings to stay competitive in the industry and give our customers what we know they want.