Southwest Airlines will introduce a new assigned seating policy beginning January 27, 2026. The new boarding procedure requires passengers to board through group zones and sit in assigned seats. Ticket booking for this change will begin on July 29, 2025. Customers can select upgraded seat options depending on their fare class and loyalty status. This policy aims to provide greater flexibility and control over the travel experience. Premium members will board first, while those on basic fares will board last.
"Assigned seating unlocks new opportunities for our Customers, including the ability to select Extra Legroom seats, and removes the uncertainty of not knowing where they will sit in the cabin."
"This is an important step in our evolution, and we're excited to pair these enhancements with our legendary Customer Service."
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