Sammy Nussdorf is opening Meadow Lane, a gourmet grocery store in Tribeca, New York City. With a following of 111,000 on TikTok, he actively promotes the store and engages with potential customers. Nussdorf believes in sharing the process of building the business, which fosters a sense of community and authenticity among his audience. He has a background in sociology, economics, and psychology, which informs his understanding of consumer behavior. Nussdorf manages the marketing himself, leveraging TikTok as a primary platform to connect with customers and gather feedback on menu items.
...I realized something: people want to see how things are made. They crave authenticity, vulnerability, and humor. They want to see things from start to finish.
I thought New York could use more prepared food options. So I'm building this for the city.
I'm very hands-on, so I decided to do the marketing for Meadow Lane myself. No one has touched marketing except me, and it's been great.
I especially wanted their input on what they wanted to see on the menu.
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