Influencer Harry Hill recently partnered with Roadway Moving to document his move to Greenwich Village. Given his substantial social media following, he was granted free moving services in exchange for creating promotional content. This trend is rising within the moving industry, with companies like Piece of Cake leveraging influencers to reach younger audiences. The strategy has proven effective as Gen Z and millennials flock to New York City, often showing a willingness to engage with brands in exchange for services. The moving partnership model continues to gain traction, building an innovative marketing niche.
"... we don't like to say no to anyone..." Najah Ayoub, Piece of Cake moving company’s chief marketing officer explains their approach to engaging influencers.
"We couldn't help but wonder, isn't that what New York City is? A bunch of people stacked in apartments like boxes?" Harry Hill reflects on the moving experience.
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