Record minor-league baseball crowd takes in home opener rebrand inspired by HBO comedy host John Oliver
Briefly

John Oliver's Erie Moon Mammoths made their debut in front of 7,070 fans at UPMC Park. After highlighting minor league promotions on "Last Week Tonight," Oliver invited teams to submit proposals for rebranding. The Erie SeaWolves were chosen among 47 entries, with reasons like not playing near the sea. Erie was announced as the winner, and the rebranded Moon Mammoths, featuring mascot Fuzz, were revealed after six weeks of preparation. Oliver described Erie as uniquely eccentric, enhancing the team's appeal with its odd theme.
On Saturday night, the comedian and host of HBO's "Last Week Tonight" saw his latest crazy creation set out into the world as the Erie Moon Mammoths made their debut in front of a record crowd of 7,070 at UPMC Park.
Forty-seven teams sent in pitches, including the Erie SeaWolves, the Double-A affiliate of the Detroit Tigers.
Erie was announced as the winner on May 18. After six weeks of research by Oliver and his staff, the Moon Mammoths were unveiled on June 29.
"Erie did stand out to us as being, you know, uniquely eccentric. And I say that as both a compliment and an insult, which is the biggest compliment there is," Oliver said.
Read at Fortune
[
|
]