
"The 'Earn Your Spurs' campaign not only highlights the longstanding traditions of cowboy culture but also offers an interactive experience for fans of the show and the brand alike."
"At the heart of the 'Earn Your Spurs' campaign are the limited-edition spur straps, each thoughtfully designed with a built-in bottle opener—a perfect blend of Western craftsmanship and modern fandom."
"For those eager to snag a pair of these coveted spurs, the process is engaging and fun. Fans aged 21 and over can unlock the opportunity to purchase by participating in trivia questions related to Dutton Ranch characters."
Coors Banquet is launching the 'Earn Your Spurs' campaign to celebrate cowboy culture ahead of the Dutton Ranch series premiere. The campaign emphasizes the significance of spurs as symbols of hard work and mastery. Limited-edition spur straps, designed with a bottle opener, are available for $120. Fans aged 21 and over can participate in daily trivia to unlock the chance to purchase these spurs. The initiative aims to enhance fan engagement and connection with the series and its characters.
Read at Food & Beverage Magazine
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