The article emphasizes the importance of treating learners in Learning and Development (L&D) programs like customers. It draws parallels between the customer journey and the learner experience, advocating for a holistic approach that spans from onboarding to advocacy. By recognizing that learners undergo a series of stages, L&D can foster deeper engagement through tailored strategies at each phase. Specifically, effective onboarding, continuous engagement, and providing ongoing value can significantly enhance the learning process and help learners see the importance and benefits of their training.
By mapping learning to stages like onboarding, engagement, continuous growth, and advocacy, L&D teams can create more meaningful connections and better outcomes.
Personalized welcome messages, simple tutorials, and early wins help build confidence and demonstrate the value of learning from the start.
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