Cross training and running go together like peanut butter and jelly. If you build it into your schedule intentionally, strategically, and with a clear understanding of what you're trying to accomplish, you'll thrive. Megan makes the case that cross-training serves runners for several distinct reasons, and the right reason for you will shape how you approach it.
The complexity of the sales sector has grown immensely in recent years. Nowadays, buyers are more informed, competition is more brutal, and sales processes are made up of multiple and diverse stages. All of these changes have made it so that businesses, and specifically their sales departments, can no longer rely on ad hoc training or legacy knowledge. Instead, they need targeted and continuous training that supports their development, aligns with organizational objectives, and adapts to the industry's frequent changes.