Consumers: tell us how you feel about large quantities of emails from brands
Briefly

Consumers: tell us how you feel about large quantities of emails from brands
"A single online purchase can leave a dozen emails in a consumer's inbox: order confirmations, processing confirmations, courier handover confirmations, dispatch, transit and delivery confirmations as well as multiple prompts to review a purchase are now being sent out by many retailers for every online transaction. Many companies also send out regular emails with marketing communications such as welcome emails, newsletters, special offer alerts, abandoned cart reminders and other unsolicited spam."
"We're interested to hear from consumers who have been on the receiving end of many such email communications. How do you feel about this, and have you tried to avoid receiving them? Have you changed your shopping habits because of it? Or do you appreciate the frequent updates? Tell us. Share your experience Tell us whether you've been receiving a barrage of unwanted consumer emails from brands, how you feel about this, and whether you've thought about or implemented shopping habit changes because of it"
"Your responses, which can be anonymous, are secure as the form is encrypted and only the Guardian has access to your contributions. We will only use the data you provide us for the purpose of the feature and we will delete any personal data when we no longer require it for this purpose. For alternative ways to get in touch securely please see our tips guide."
A single online purchase can trigger numerous transactional messages including order, processing, courier handover, dispatch, transit and delivery confirmations plus multiple review prompts. Many companies supplement transactional messages with marketing communications such as welcome emails, newsletters, special-offer alerts and abandoned-cart reminders, contributing to inbox clutter. Consumers can experience a barrage of communications for each transaction, potentially prompting annoyance or behavior changes. The text solicits consumer experiences about feelings, avoidance attempts, and any shopping-habit changes. Responses may be submitted anonymously, are encrypted, and personal data will be deleted when no longer required.
#email-overload #e-commerce #marketing-emails #consumer-behavior
Read at www.theguardian.com
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