Google Ads has introduced competitive insights, allowing users to receive notifications when new competitors enter the market. These insights indicate changes in impression share compared to others participating in the same auctions. For example, users may be informed about their impression share dropping and receive recommendations to adjust their Target CPA based on competitor activity. This enhancement aims to make Google Ads more responsive to the competitive landscape, helping advertisers optimize their bidding strategies accordingly.
For the first time, I've seen Google Ads suggest a Target CPA increase based on a direct competitor comparison. It showed that my Impression Share dropped by 26%, while a competitor gained +11% and used this as a reason to recommend a higher CPA target.
You recently lost impression share compared to other advertisers in the same auctions, like... It then shows the competition's impression share and delta based on you versus those competitors.
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