#target-cpa

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fromSearch Engine Roundtable
1 day ago

Google Ads Recommendation Based On Competition

For the first time, I've seen Google Ads suggest a Target CPA increase based on a direct competitor comparison. It showed that my Impression Share dropped by 26%, while a competitor gained +11% and used this as a reason to recommend a higher CPA target.
Online marketing
fromSearch Engine Roundtable
3 weeks ago

Microsoft Advertising Target CPA and Target ROAS Going Away In August

Starting August 4, 2025 TCPA/TROAS won't be available as separate bidding strategies in Microsoft Ads. Instead, they will be optional goals you can set for your Maximize Conversions and Maximize Conversion Value campaigns.
Marketing
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