"The average employee sends about 40 emails per day. It's the primary communication channel for most organizations. Even a team of 10 employees will send hundreds of combined emails in a single day. With the right email signature, every email is an opportunity to convert casual conversations into new customers. Here are three reasons to create an email signature marketing strategy today: 1. Receive 100% email open rate"
"But as companies begin to scale, so do their marketing efforts. Companies set their sights on bigger and better things. But even medium-to-large size organizations can benefit from thinking small. One-to-one marketing is highly effective insofar as it is highly personal. And nothing conveys that personalization more than open rates. The average email blast receives between 10% to 30% open rates, depending on the industry. Meanwhile, day-to-day emails sent from your employees receive nearly 100% open rates."
Employee email signatures turn routine one-to-one emails into marketing opportunities because the average employee sends about 40 emails per day and small teams send hundreds daily. Day-to-day emails from employees receive nearly 100% open rates, far higher than typical email blasts. An intentional signature message, multiplied across employees, can function as a powerful marketing engine. One-to-one communication fosters personalization and trust because individuals carry more trust than brands. Branding seeks long-term relationships that improve retention and conversions. Consumers tend to prefer hearing information about a company from employee channels.
Read at The Drum
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