"One of the most common questions creators and brands ask: "Is my engagement rate good?" The answer depends on your follower count. A 5% engagement rate looks very different for a neighborhood café with 500 fans than for a news publisher with half a million. That's why we analyzed 52 million Facebook posts across 213,000 accounts with over 6.9 billion engagements collectively, to see how engagement rates shift by follower tier."
"At this stage, engagement is at its peak because your audience is mostly people you know - friends, family, and early customers. They interact heavily, which makes the rate look high. According to Buffer data, the best time to post on Facebook is 5 a.m. on Monday. Posts shared in the early morning generally get the highest media engagement of the entire week."
Data covers 52 million Facebook posts across 213,000 accounts with over 6.9 billion engagements. Engagement rates change predictably by follower tier, from under 1,000 followers up to 1 million or more. Accounts with 0–1K followers show peak engagement because audiences are mostly friends, family, and early customers who interact heavily. Engagement percentages typically decline as audiences grow beyond close personal networks. Early-morning posting, especially around 5 a.m. on Monday, often yields higher media engagement. Recommended actions include posting consistently, experimenting with formats (links, text, images, video), and tracking what sparks the most interaction.
Read at Buffer: All-you-need social media toolkit for small businesses
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