fromBuffer: All-you-need social media toolkit for small businesses
1 month agoWhat Is a Good Facebook Engagement Rate? Data From 52 Million+ Posts
One of the most common questions creators and brands ask: "Is my engagement rate good?" The answer depends on your follower count. A 5% engagement rate looks very different for a neighborhood café with 500 fans than for a news publisher with half a million. That's why we analyzed 52 million Facebook posts across 213,000 accounts with over 6.9 billion engagements collectively, to see how engagement rates shift by follower tier.
Online marketing