"Rhode, Hailey Bieber's mega-viral skin care and makeup brand, has been intentional about advertising the "on the go" capabilities of its newest product, and its consumer base has responded in kind. Rhode has over 5 million combined followers across Instagram and TikTok-and a successful marketing strategy that encourages both influencers and niche creators to create content around its products. There are nearly 400,000 videos under #Rhode on TikTok alone."
"Like many other brand enthusiasts, Alexis Frank shared about the undereye patches: "Immediately ran to Sephora to get these @rhode eye patches. One step closer to feeling like the queen @haileybieber," she wrote. "As far as how they make me feel, I definitely feel cooler in them than most eye patches," says Frank. "I think it's the design and the relation to Hailey Bieber...but I actually think that they're pretty good.""
Rhode's Peptide Depuffing Eye Patches combine portability, texture, and visible branding to fuel consumer adoption. The patches are worn in public settings like coffee shops, Pilates classes, and on the street because they are travel-friendly and less wet than many competitors. Rhode emphasizes on-the-go use in marketing and benefits from Hailey Bieber association and a large social-media following across Instagram and TikTok. Nearly 400,000 videos use #Rhode on TikTok, and users report feeling cooler and more stylish wearing the patches. The product's printed brand name distinguishes it from some viral staples while aligning with luxury-branded eye-patch releases.
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