#viral-beauty-trends

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Fashion & style
fromBustle
6 days ago

Exclusive: Pat McGrath On The One Beauty Trend That Will Never Go Out Of Style

Pat McGrath transformed beauty into a more inclusive, playful industry through self-taught artistry, iconic runway looks, and viral trends like glass skin.
fromGlamour
2 days ago

When Did Our Skin Become Free Ad Space?

Rhode, Hailey Bieber's mega-viral skin care and makeup brand, has been intentional about advertising the "on the go" capabilities of its newest product, and its consumer base has responded in kind. Rhode has over 5 million combined followers across Instagram and TikTok-and a successful marketing strategy that encourages both influencers and niche creators to create content around its products. There are nearly 400,000 videos under #Rhode on TikTok alone.
Online marketing
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