"YouTube has started rolling out support for side-by-side ads on live content, which mute the stream during ad breaks, allowing users to hear the ad audio instead of the video."
"Users have reported seeing ads labeled as 'Sponsored' in their subscriptions feed, which has traditionally been ad-free, leading to concerns about the invasiveness of these ads."
YouTube is introducing new advertising features, including side-by-side ads during live content and ads appearing in the subscriptions feed. The side-by-side ads mute the stream during ad breaks, allowing users to hear the ad audio instead. Additionally, users have reported seeing ads labeled as 'Sponsored' in their subscriptions feed, which traditionally has been ad-free. This change has raised concerns among users about the invasiveness of ads in a space meant for subscribed channels.
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