Maxwell's Pet Bar, located in San Francisco's Noe Valley, aims to create a welcoming atmosphere for both pets and their owners. The owners, Jen and Kristi Maxwell, emphasize a calming environment that focuses on pet health and nutrition. The store offers fresh, raw food options and promotes species-appropriate, higher protein diets. They highlight the importance of whole foods in enhancing pet happiness, as customers note that pets show increased excitement during feeding time compared to traditional kibble. The store also hosts social events to strengthen community ties among pet owners.
"We wanted it to be a place that you could walk in, and as soon as you come in, you feel relaxed, you feel calm, you feel at home," Jen Maxwell shares.
"You're feeding them a species appropriate higher protein diet. It's not denatured. You don't have to add in a bunch of like vitamin packs to make it nutritionally complete. So, you're really harnessing nature."
"They are definitely way more excited around feeding time than when they just used to get kibble," Jackie declares.
"We want your animals to be excited. They should be excited about what they're eating just like us," Jen adds.
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