"Maja Malou Lyse's project 'Bombshell, Boom' revolves around the Danish tabloid Ekstra Bladet's infamous 'Page-9 Girl' column, which has faced criticism for publishing images of underage girls. In a bold response, she cropped women's eyes from a current Page-9 Girl and displayed them on a monumental LED billboard, reversing the historical gaze that objectified the models."
"For the Denmark pavilion at the Venice Biennale, Lyse's film 'Things to Come' is based on a study from the world's largest sperm bank, which revealed that porn images can significantly improve sperm motility when viewed through VR. This project underscores the serious impact of imagery on both social and physical aspects of life."
"Lyse stated, 'We have to take the image extremely seriously, because it doesn't only influence us socially or culturally; it also impacts the body.' This highlights her belief in the profound effects that visual media can have on human experience."
Maja Malou Lyse's 2024 project 'Bombshell, Boom' critiques the Danish tabloid Ekstra Bladet's 'Page-9 Girl' column, which has faced backlash for publishing underage images. In response, she displayed cropped images of women's eyes on a billboard, reversing the objectification. For the Venice Biennale, she created a film, 'Things to Come,' based on a study showing that porn images can enhance sperm motility via VR. Lyse emphasizes the serious implications of imagery on social, cultural, and physical levels.
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