Cinnabon Swirl is a new venture created by Cinnabon's parent company, GoTo Foods, in collaboration with Carvel. This Establishment aims to open 30 locations in the U.S. by year-end. The menu features classic cinnamon rolls baked fresh, with toppings like soft serve ice cream in various flavors, and a special treat called Bonini which incorporates toasted cinnamon rolls filled with ice cream. This innovative twist on comfort food targets nostalgic customers who fondly recall Cinnabon's scent from shopping malls.
Cinnabon Swirl is a corporate chimera dreamed up by Carvel and Cinnabon's parent company, GoTo Foods, which owns other '90s shopping mall staples like Jamba Juice and Auntie Anne's.
Cinnabon Swirl might intrigue you if you gravitated towards the fumes that Cinnabon pumped out of its bakery across the hall from the Sbarro's Pizza back in middle school.
If you get a Cinnabon Swirl Sundae, you can top one of these rolls with soft serve plus a syrup of your choice.
There's the 'Bonini,' where a cinnamon roll gets cut in half and filled with a puck of vanilla ice cream specifically manufactured for the brand's signature masterpiece.
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