"In a since deleted tweet, JetBlue told a customer experiencing a $230 fare increase to clear their 'cache and cookies.' The airline later apologized for this incorrect advice."
"JetBlue stated that fares are not determined by cached data or personal information, but rather by real-time availability and demand, which can change at any moment."
"The Federal Trade Commission has been studying surveillance pricing methods since 2024, revealing that retailers often use personal information to set individualized pricing."
JetBlue responded to a customer complaint about a sudden fare increase by suggesting they clear their cache and cookies. The airline later clarified that its pricing is not influenced by personal browsing data but is based on real-time availability. Prices can fluctuate as seats are sold or inventory changes. This incident highlights ongoing concerns about surveillance pricing practices in the airline industry, which have been under scrutiny by the Federal Trade Commission since 2024.
Read at Fortune
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