LeBron James' legal team issued a cease and desist to FlickUp after the platform generated videos of him in strange situations. Owner Jason Stacks confirmed the request, leading to changes in FlickUp’s technology to restrict creating such content. This incident marks a significant moment in celebrity rights as it hints at potential future legal actions against AI-generated likenesses. The proliferation of deepfake content on social media, affecting various celebrities including Taylor Swift and Steve Harvey, has raised concerns and prompted legislative measures such as the NO FAKES ACT.
Stacks emphasized the unexpected backlash from James, stating, "I'm so f*cked. This is a letter from one of the biggest NBA players of all time."
The actions of James' attorneys might indicate a trend where celebrities increasingly challenge AI platforms for utilizing their likeness without consent, as seen in numerous deepfake cases.
FlickUp revamped its technology to prevent users from creating inappropriate or absurd videos of James and other stars like Steph Curry, responding to the cease-and-desist letter.
The growing concern regarding deepfake content, including nonconsensual portrayals of celebrities, has prompted legislative efforts, such as the proposed NO FAKES ACT from US lawmakers.
Collection
[
|
...
]