"“We have to post ads on social medias and use digital marketing, [search engine optimization], for them to come see us. So that is like the biggest thing for how we get our clients today and how we keep our shop running,” Julius said."
"“Data privacy is a good thing, but there could be unintended consequences from bills that go too far and restrict information that would have been very common for marketing and advertising purposes,” Thomas said."
"“A lot of people don't know that we have a free, widely available internet because of advertising,” said Brendan Thomas of Internet for Growth."
"“The goal is to protect consumer information, particularly minors, by changing how businesses collect, store, and use data.”"
Small business owners say online information protection is important but warn that overly restrictive data privacy bills could harm their ability to market and serve customers. An online gift business in Wisconsin relies on social media ads and search engine optimization to attract clients and keep the shop running. The business focuses on thoughtful gifting that builds relationships with corporate clients and their employees. The SECURE Data Act would replace many state privacy laws with one national standard, aiming to protect consumer information, especially minors, by changing how data is collected, stored, and used. Small businesses want inclusion in the policy process to avoid unintended consequences that limit marketing and advertising practices.
Read at https://www.wbrc.com
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