The Texas Consumer Protection Division is actively enforcing the Texas Data Privacy and Security Act (TDPSA), which took effect on July 1, 2024. This division has initiated numerous investigations and lawsuits against major tech companies and data brokers for misuse of consumer data. Led by Attorney General Ken Paxton, the team is well-resourced, comprising around 20 personnel focused specifically on privacy enforcement. This proactive approach is notable in a typically business-friendly state, showcasing a commitment to safeguarding Texans' sensitive information.
Texas Attorney General Ken Paxton has made privacy enforcement a top priority, stating that any entity abusing Texans' sensitive data will face strong legal repercussions.
The Texas Consumer Protection Division has formed one of the largest privacy enforcement teams in the nation, emphasizing its resource-rich approach compared to other states.
Since the enforcement of the Texas Data Privacy and Security Act (TDPSA) on July 1, 2024, the division has pursued aggressive legal actions against major tech companies and data brokers.
Texas stands out as a pro-business, Republican-led state actively pursuing comprehensive digital privacy enforcement, which is unusual compared to its typical regulatory stance.
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