""The expectation is that consumers shouldn't have to jump through a bunch of hoops," said Tom Kemp, executive director of the California Privacy Protection Agency. "The guidance I have for any business is to walk a mile in the shoes of a consumer.""
"Delaware Deputy Attorney General John Eakins stated, "It's implausible for companies to claim they lack 'actual knowledge' of who's on their platform when their business model depends on selling hyper-specific audiences.""
"Eakins remarked, "Putting your head in the sand is just not going to stand up anymore," highlighting the increasing scrutiny on companies regarding their data practices."
Privacy regulators are unified in their stance on online advertising, focusing on protecting children, honoring opt-out requests, and ensuring companies uphold their privacy commitments. They stress the importance of not collecting excessive data and making it easy for consumers to exercise their privacy rights. Regulators are particularly critical of companies that claim ignorance about minors using their services, as this undermines children's privacy protections. The expectation is clear: businesses must acknowledge their audience and cannot ignore their responsibilities under privacy laws.
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