Surveillance pricing allows companies to set personalized prices for individuals based on data collected from tracking technologies like cookies and pixels. As more companies adopt artificial intelligence for real-time price adjustments, concerns over privacy and fairness have escalated. The 'Stop AI Price Gouging and Wage Fixing Act of 2025' was proposed by Representative Greg Casar to regulate this practice at the federal level. Several states have already considered similar legislation, aiming to protect consumers from being charged unfairly based on their personal information.
Companies are increasingly using surveillance pricing, adjusting prices based on individual customer data gathered through tracking technologies like cookies and pixels.
The 'Stop AI Price Gouging and Wage Fixing Act of 2025' aims to prevent companies from manipulating prices and wages using personal data without consumer consent.
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