"Maybe your makeup collection is splashed with brand names, your perfumes are decorated with designer logos, or your hair products are covered with buzzwords. This is called "visual noise." On Instagram, @chessiedomrongchai tried to quiet that noise by using masking tape to cover all the labels of her favorite beauty products. Now, instead of reading brand names every time she gets ready, she only sees blank bottles, plain tubes, and unlabeled tools."
""To decenter myself from brands and remove branding in my home. It helps me see my items for what they do, not what they are," and the benefits quickly became clear. "I could see this as a helpful way to move away from overconsumption," another person wrote. "Just seeing what we have at face value versus chasing what's trending/aesthetic enough. Good for the brain and the earth.""
Visual noise describes the constant stream of labels, logos, and branded cues that populate living spaces. Masking tape over beauty product labels creates blank, unlabeled containers that remove brand-driven attention. The practice shifts focus to products' function, reduces sensory overstimulation, and makes spaces feel quieter. Commenters reported decreased urge to chase trends and reduced overconsumption when labels were hidden. Therapists define visual noise as pervasive branded stimuli, citing examples like brightly labeled shampoo, varied makeup packaging, and promotional claims on cleaning products. Reducing label visibility can lower cognitive load and potentially curb impulsive shopping behaviors.
Read at Bustle
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