Americans are relocating with a focus on affordability, space, and improved work-life balance. Conway, South Carolina, has emerged as the leading destination, attracting significantly more movers than those leaving. South Carolina leads as the most popular state for relocations, followed closely by North Carolina and Tennessee. The trend shows a preference for smaller, less saturated communities due to affordability concerns in densely populated states like New Jersey, California, and New York, which experience high outbound move inquiries.
The most popular domestic destination for relocation in the first six months of 2025 is Conway, South Carolina, with four times as many people seeking to move in compared to those wanting to move out.
South Carolina is the most popular state to move to so far, accounting for the highest volume of inbound searches - over 22 percent.
There's been some broadening in migration interest, with lesser-known and previously overlooked destinations gaining ground as formerly popular locations reach saturation and cost limits.
New Jersey, California, and New York have seen many more inquiries for outbound moves, meaning those states stand to lose residents rather than gain.
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