"In a competitive market, creativity can be a valuable tool for attracting potential buyers and increasing exposure for listings. While gimmicks like using therapy animals or offering unique incentives can generate interest and buzz, they may not necessarily translate into immediate offers or close sales on their own. The key to successful marketing in a slower market is to strike a balance between creativity and showcasing the property's real value through professional photography, competitive pricing, and thoughtful staging."
"In a housing market marked by buyer fatigue and seller frustration, creative tactics are being employed by real estate agents to help listings stand out and attract attention. A recent viral listing in Ventura County featured Lemon, a therapy miniature horse, exploring a townhome, sparking a discussion on the effectiveness of such gimmicks in selling homes faster. In a competitive market, creativity can be a valuable tool for attracting potential buyers and increasing exposure for listings."
Buyer fatigue and seller frustration have slowed many housing markets, prompting agents to adopt creative marketing tactics to make listings stand out. Agents increasingly use unconventional draws—such as therapy animals, viral videos, or unique incentives—to generate attention and social media buzz. Such gimmicks can boost exposure and initial interest but often do not produce immediate offers without fundamentals. Effective selling still depends on competitive pricing, high-quality photography, thoughtful staging, and clearly communicated property value. Sellers and agents should select creative approaches that complement the home and appeal to likely buyers so marketing supports, rather than distracts from, the sale.
Read at SFGATE
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