#real-estate-marketing

#real-estate-marketing

As interest rates ease and buyer demand returns, real estate agents face a critical moment to reestablish visibility and trust before clients are ready to transact. Winning listings in a rebounding market requires agents to show up with purpose, be consistent, and be where clients are looking for information about buying. Chris Mumford, VP and CMO of Marketplaces at CoStar Group explains why modern digital marketing is centered on building long-term brand presence across the entire buyer journey.

UK businesses invest heavily in digital marketing. Yet many struggle to grow. The issue is not effort. The issue is disconnected systems. Ads, websites, and CRM often work apart. This makes it hard to track leads and sales or scale with confidence. This problem is common in: Home eCommerce brands, like furniture and home decor stores, that depend on online sales

Maybe we should stop trying to sell the house and instead focus on the positive impact it will have on our buyers' lives. This is the approach Mars Inc. used to sell its Snickers bar. The ad campaign You're not you when you're hungry debuted as a Super Bowl ad in 2010 and featured Betty White. My personal favorite is the Marcia Brady version from 2015.

While these remain essential to effective property marketing, the agent's personal brand has become just as influential a factor in their success as the listings they represent. Strategic public relations efforts can be a powerful tool in an agent's arsenal, helping them expand their reach, showcase their expertise, gain credibility, enhance their reputation and attract new clients and business opportunities.

A strong online presence is the cornerstone of modern real estate marketing. It's where most prospective clients begin their home search and agent vetting process. Create a compelling digital footprint: Your digital footprint extends beyond a basic website. These sites are easy to share on social media and through QR codes, providing a professional and memorable brand for yourself. Leverage social media effectively: Social media platforms are invaluable tools for realtors.

While MLS listings are useful, they come with a major drawback: distractions. Buyers scrolling through the MLS are constantly tempted by other properties. A single-property website solves this problem. It provides one central hub where buyers can learn everything about your home - photos, videos, floor plans, neighborhood guides, and even community events - without clicking away to competitor listings.

The real estate industry has always been about visibility. Whether it is a luxury high-rise in Manhattan, a suburban property in Long Island, or an up-and-coming development upstate, success depends on connecting properties with the right audience at the right time. Traditional advertising-billboards, print ads, or local radio-still has its place, but today's buyers, sellers, and investors begin their journey online. That means agents, brokers, and property managers who prioritize digital visibility are the ones closing more deals and expanding their portfolios.

According to DelPrete, in the 30 days prior to Compass filing its lawsuit against Zillow in late-June, barely a week before the policy went into effect, the Robert Reffkin-helmed firm's exclusive inventory was declining an average of 0.3% per day, and in the 30 days after the lawsuit was filed, it rose an average of 0.1% per day. At present time, DelPrete said Compass's exclusive inventory is rising at an average rate of 0.4% per day.

Both will report to Jessica Johnson the company's North Carolina senior marketing director. Chris Krauss Krauss will be based in Charlotte and also brings more than seven years of real estate marketing experience. He most recently served as marketing director for a regional real estate company where he managed programs for more than 250 agents and holds a bachelor's degree in English from Salisbury University.