One of the most challenging things for us at Buffer is to truly measure how our social media is performing. On one hand, there are quantitative data such as clicks and shares which is invaluable in gauging overall performance and on the other hand, there's qualitative data that's a little harder to measure.
Selling flags online can be done well if you have a specific goal in mind for your social media strategy. Setting your goal can start to open up a roadmap of what you need to do and where you need to take your social media in order to meet the goal.
"What this means is that it's gotten a little more challenging for digital teams to get the budget for all their initiatives when they're no longer growing at much faster rates than their physical counterparts," said Wigder.
Small content businesses must rethink their revenue strategies due to changing audience behaviors and platform policies while seizing new opportunities with flexible, creative tactics.
