Cash Plus allows sellers to choose between a cash offer and market listing, boosting agents' ability to differentiate services for clients. It is available to agents in Opendoor's Key Connections program, linking sellers with agents who can provide enhanced selling options. Opendoor expanded Key Connections in June after a successful pilot and introduced the Opendoor Key Agent app. These moves come amidst industry challenges due to a stagnant housing market, layoffs, and reduced home buying activity, while also responding to fluctuations in stock price influenced by trading trends.
Cash Plus offers sellers the certainty of a cash offer along with an opportunity to opt for market listings, allowing agents to provide a variety of selling solutions.
The integration of Cash Plus into Opendoor's Key Connections program enhances the ability of local agents to present homeowners with more options beyond the traditional cash offer.
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