Forcing staff back to the office is an outdated 'factory-style' approach, says CEO of the world's largest workspace firm | Fortune
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Forcing staff back to the office is an outdated 'factory-style' approach, says CEO of the world's largest workspace firm | Fortune
"Last year marked a major shift in return-to-office mandates. For the first time since the pandemic, more than half of Fortune 100 companies moved from hybrid setups to fully in-office policies. But Mark Dixon, CEO and founder of International Workplace Group (IWG), has a message for JPMorgan boss Jamie Dimon, Amazon's Andy Jassy, and any CEO demanding a return to the office: You're not serious about AI."
""Those sort of days of clocking in, clocking out in office work? That was when you had typists. You don't have them anymore," Dixon tells Fortune. "Tech advances now mean you can manage everyone. It doesn't matter where they are." CEOs clinging to rigid mandates are effectively recreating an industrial-era mindset-swapping punch cards for swipe passes-even though the measure of success is no longer how many hours someone sits at a desk, but what they actually produce."
More than half of Fortune 100 companies shifted from hybrid to fully in-office policies. Rigid five-day mandates reflect an industrial-era, factory-style approach that prioritizes presence over productivity. Work has changed: physical presence no longer equates to attention or output due to digital distractions such as phones, Slack, and browser tabs. Advances in technology and AI enable management based on outputs and activity rather than time spent at a desk. Flexible workspace usage and remote work can be effectively monitored and managed without daily office presence. Requiring daily in-office attendance risks overlooking actual performance.
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