Kerry Clayton, who has stringent dietary restrictions, voices the challenges faced when shopping and cooking for her family with food allergies. The launch of M&S's Only range, featuring products with fewer ingredients, has been welcomed despite higher prices. This reflects a larger trend among retailers responding to consumer demands for simpler and less processed foods, emphasized by the rising awareness around ultra-processed foods. Matthew Hopkins of IND!E reports a significant increase in retailer interest in products with fewer ingredients, indicating a shift in food industry practices to meet customer needs.
"For standard shoppers, it seems a lot, but for us with allergies, it's about normal. It's hard to find enjoyable things we can all eat."
"Life might just be about to get a lot easier for Ms Clayton. More retailers and food brands are taking M&S's lead to offer more items containing fewer ingredients."
#dietary-restrictions #food-industry-trends #allergy-friendly-products #less-processed-food #consumer-demand
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