""Expanding into California has been part of my long-term vision since acquiring 16 Handles nearly four years ago. There's always been that East Coast vs. West Coast conversation (more directly New York vs. California).""
""I wanted 16 Handles to wait for the right moment because California already has an incredible dessert culture and incredibly high customer expectations.""
""We patiently searched for the right operators - all highly experienced, community-driven locals, as well as the right real estate, distribution partners, and momentum behind the brand before making the move.""
16 Handles, a self-serve frozen yogurt chain from New York City, is set to expand into California with eight new franchises. Known for its 16 rotating flavors and over 50 toppings, the brand aims to tap into California's vibrant dessert culture. Founded in 2008 by Solomon Choi, the company is now majority-owned by Neil Hershman, who envisions this expansion as a significant step. The brand is negotiating prime locations in key markets to meet high customer expectations in California.
Read at SFGATE
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