"Chili's is outperforming casual-dining rivals like Applebee's and Red Lobster in sales and traffic growth."
"CEO Kevin Hochman credits a simple formula: "Marketing brings them in; ops brings them back.""
"The chain's focus on fundamentals and value is driving its turnaround, he told Business Insider."
Chili's is growing faster than casual-dining competitors, with higher sales and traffic. The CEO attributes performance to a simple approach: marketing brings customers in, while operations bring them back. The turnaround relies on focusing on fundamentals and delivering value to diners. Marketing efforts are positioned to generate demand, while operational execution supports repeat visits. The strategy emphasizes consistent customer experience and practical improvements rather than relying on novelty. Value is presented as a core driver of customer choice, helping sustain momentum across locations and time periods.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]