"Rowe reveals that business has declined since the pandemic, primarily due to rising costs combined with a commitment to using high-quality, in-house ingredients."
"WesBurger started in 2012 as a dream for Rowe, who transformed it from a food photography gig into a successful pop-up burger brand after winning a local competition."
"The owner maintains a strict burger aesthetic, emphasizing that adding lettuce or tomatoes would overwhelm the unique flavor of the smashburger creation."
"Rowe's journey reflects a passion for culinary experimentation, driven by support from the local restaurant community, culminating in the successful establishment of WesBurger."
WesBurger'N' More, initially a pop-up burger venture started by Wes Rowe in 2012, will close on July 15 due to declining business exacerbated by the pandemic and rising ingredient costs. Rowe's commitment to high-quality in-house food preparation increased prices, prompting him to seek a new location after his current lease. Known for its distinct smashburger style, WesBurger gained popularity after Rowe's unexpected victory in a local burger competition. Rowe intends to maintain the core essence of his culinary vision while exploring fresh opportunities in the future.
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