""For the diehard skiers who can afford to hop on a plane and look for the snow, this is the new normal," said Daniel Scott, a prominent climate scientist."
""True luxury is about having options," Erica Jackowitz stated, emphasizing the importance of flexibility in travel for optimal skiing experiences."
Scott, a skier from New York, faced poor snow conditions in Aspen and opted for last-minute bookings to Courchevel, France, for better skiing. He accepted a 20-25% increase in costs for the trip, prioritizing good snow over savings. Snow chasing is becoming common among wealthy skiers as snowfall reliability decreases. Experts suggest that this trend involves taking risks, such as losing deposits on nonrefundable hotels, to ensure optimal skiing experiences. Luxury in skiing now includes the flexibility to seek out the best conditions.
Read at www.businessinsider.com
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