fromwww.theguardian.com
3 days agoThe rise of beef days': why even meat lovers are cutting back
John did not want to give up beef entirely, but he feared the impact of the beef industry on the Paris agreement's limit of 1.5C of post-industrial global heating and the devastating effects of beef farming on deforestation. He compared the overconsumption of beef to the coolness of tobacco back in the day: Norms feel permanent, but norms can change and when they do it can be powerful, he said.
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