"In these volatile times, how do we navigate the intersection between values and commerce? Patagonia CEO Ryan Gellert and Chobani CEO Hamdi Ulukaya join New York Times reporter David Gelles onstage at the Masters of Scale Summit to reveal their different strategies for dealing with an activist White House, the pressure for what moderator Gelles calls "anticipatory compliance," and how they grow their businesses while also prioritizing causes like environmental conservation and immigration."
"Gelles: Ryan, Patagonia is a very different sort of company. This company has been meddling in politics, sometimes quite loudly, for more than 50 years now. That's meddling. And you still, even at a moment when most CEOs are afraid to say anything about this administration, you're still out there raising the alarm almost every single week, it seems. When your business is selling clothes, why do you spend so much time talking about politics and policy?"
Patagonia maintains long-standing political activism and corporate advocacy for environmental causes, including donations to grassroots campaigns and litigation against government actions. Chobani emphasizes immigration and social causes while pursuing business growth. Executives describe different operational strategies for responding to an activist White House and the pressure for "anticipatory compliance" by companies. Patagonia publicly raises policy alarms frequently and connects advocacy to a 52-year history rooted in founder Yvon Chouinard's commitments. Executives balance cause-driven priorities with commercial objectives, adapting messaging and actions to protect causes while sustaining growth.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]