"Your buyers are on these platforms every day, scrolling LinkedIn between meetings, watching YouTube explainers, and even picking up insights on TikTok. The good news is that most of your competitors aren't doing this well. And B2B social follows different rules. It's less about selling, more about showing up with value and building trust over time. This guide breaks down the platforms, strategy, and mistakes to avoid so you can stop blending in and start building something that drives real results."
"Many B2B companies still treat social media as an afterthought. They post a few updates, maybe recycle some blog content, and call it a day. But here's the truth: social media isn't just about brand awareness anymore. It plays a fundamental role in demand gen, and even sales. Your buyers are on these platforms every day. LinkedIn? Still essential. YouTube? Massive for education. Twitter (X)? Great for thought leadership. Even TikTok is becoming a serious B2B player in some niches. If you're only thinking top-of-funnel,"
Most B2B brands underperform on social by focusing on broadcast posting instead of solving buyer problems or creating value. Buyers use LinkedIn, YouTube, X, and TikTok daily for professional research and insights. Effective B2B social emphasizes education, trust-building, and consistent presence across long sales cycles rather than direct selling. Strategies must target real personas, funnel stages, and platform-specific formats, prioritizing actions like clicks or demo signups over vanity metrics. Avoid generic messaging and recycled content and instead produce tailored content that supports demand generation and sales influence.
Read at Neil Patel
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