The article explores the rising trend of short-form videos on LinkedIn and their effectiveness compared to traditional blog posts. Through a 90-day experiment measuring various performance metrics, the author highlights a notable 42% increase in engagement and a 20% rise in impressions for video content. This transition reflects changing content consumption habits, driven by shrinking attention spans and the saturation of written posts. The findings suggest that brands and professionals may need to adapt their content strategies to incorporate more video to stand out in the crowded digital landscape.
The experiment showed that video content resulted in increased engagement and impressions on LinkedIn, with a remarkable 42% lift in engagement compared to traditional posts.
As our attention spans shrink, shifting towards short-form video appears to be a strategic move in content strategy, especially on professional platforms like LinkedIn.
With a range of metrics measuring effectiveness, our experiment tracked how short-form videos performed versus traditional blog-style posts over a clear 90-day period.
The results of our test indicate a shift in content consumption, highlighting the effectiveness of video over traditional written posts on platforms like LinkedIn.
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