Facebook Cracks Down on Unoriginal & Duplicate Content: New Rules for Creators - Lindsey Gamble
Briefly

Facebook is implementing stricter policies to combat unoriginal content, resulting in the removal of over 500,000 accounts and 10 million impersonating profiles. New measures include limiting the distribution of duplicate posts, revoking monetization features for non-original accounts, and requiring links to original sources for reposted videos. Additionally, these changes mirror similar efforts by Instagram to enhance the promotion of original content, contributing to improvements such that 60% of recommended Reels are now original and showcasing the platform's dedication to fostering creativity.
Facebook has taken decisive action against unoriginal content, targeting over 500,000 accounts that engage in spammy behavior, and removing a staggering 10 million profiles that have been impersonating creators. The increasing focus on originality includes new policies that limit the sharing of duplicate content, revoke monetization features, and mandate that reposted videos include links back to the original source.
In alignment with Instagram's initiatives to reward originality, Facebook's new strategies aim to produce tangible results by encouraging genuine creative expressions. This effort has notably resulted in a commendable statistic where 60% of recommended Reels are now original, demonstrating the platform's commitment to promoting fresh content.
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